Komunikasi Pemasaran Cinderamata Khas Banten Produk Warga Kampung Pekijing

MARKETING COMMUNICATION OF SPECIAL BANTEN SOUVENIR PRODUCTS PEKIJING VILLAGE. Pekijing, is a village located in Kalanganyar Village, Serang City, has shown its existence by becoming Tourism Village established the City Government 2021. Pekijing continues to improve carrying out various community empowerment efforts. One of them structuring and increasing capacity human resources management natural resources. There are many MSME products produced residents, such as woven bamboo, carvings, miniature Banten towers, key chains, local specialties, made from plastic waste, flowers, or mats mask connectors. However, obstacles still being faced, namely problem capital product marketing be accepted market. To optimize Marketing Special Souvenirs for Master Communication Studies Program at Sultan Ageng Tirtayasa University Conducts Community Service activities help encourage active participation production activities, creativity development owned. The encouraged not only creative building tourist destinations production, but also have role optimizing public spaces digital realm, especially use online stores, social media, Facebook, YouTube, Instagram Tiktok.